Florence is the birthplace of Italian art. The name of this ancient city, reminds us about such names as Leonardo da Vinci, Michelangelo Buonarroti, Dante Alighieri, and many others. In modern Italy, Florence is also the center of design art and fashion. It is that very city, where Ermanno Scervino fashion house was founded thanks to the synergy of two strong and talented personalities: fashion designer Ermanno Daelli and entrepreneur Toni Scervino.
Ermanno Daelli was born in 1950 in the fashion capital Milan. As a boy, he was revising films with famous actresses and imagined which clothes could wear these beautiful and unreachable women. It can be said that Ermanno was born with dressmaking scissors in his hand. Why so? Simply because he designed the first outfit when he was only 7 years old.
His way to creating his own collection was long and full of various experiments. He lived in the artistic atmosphere of Parisian classics and chic, inhaled the Pop Art style of Andy Warhol in New York, independence and bold challenge to the existing system in London of 70s-80s, refinement and elegance in Florence.
Being a talented self-taught designer, he learned everything from his own experience by working with famous couturiers and absorbing designer skills and techniques over the years.
He presents his first accessory line at the age of 35. Bags, shoes and belts were created in a fancily mixed style of rigid classics and ethnic motives from different countries. The collection was a huge success.
A real recognition the fashion designer achieved in 2000, when a luxury brand Ermanno Scervino was created.
Works of the master is a true flight of imagination, a fantastic combination of the incongruous. It is a new style that combines all the epochs: laces of the Renaissance with a splendor of the Boho and imperial elegance and extravagance of the Rock.
Ermanno Daelli keeps trying to come up with something new, something that has not been present in the past, but will definitely happen in the future.
When he starts to create his new collection, he always thinks of how to create something charming, something beautiful. The fashion designer thinks that clothes should be comfortable, because when you put on a dress and feel comfortable in it, you are in a good mood.
Brands of the fashion house
The first line of Ermanno Scervino
The signature style of Ermanno Scervino is luxurious outfits and accessories made of expensive materials, and Made in Italy; a combination of various fabrics in one garment: lace, satin, cashmere, and fur.
The creations of the fashion house have conquered the whole world: the USA, Japan, Europe, and Russia. Every season they appear on the haute couture runways in New York, Milan and other world capitals.
Ermanno Daelli with George Clooney and Amal Alamuddin
Pret-a-porter line ERMANNO
The style of the ERMANNO collections is a free Avant-garde for dynamic young people. This fashion brand includes items for creating a complete image:
- comfortable, casual, light, semi-sport clothes with elements of romantic, gothic and Boho style;
- comode e belle borse, zaini ed accessori, che uniscono le forme minimal con decori ornamentali in stile etnico, rinascimentale o pop art;
- shoes in the modern style.
World celebrities wearing garments by Ermanno Scervino
Jennifer Lopez wears the dresses by Ermanno Scervino
Fiona May wears the suit by Ermanno Scervino
Alice Eve in beige suede tube dress by Ermanno Scervino
Jada Pinkett Smith in white dress by Ermanno Scervino
Jasmine Sanders total look by Ermanno Scervino: dress and yellow coat
Kim Kardashian wears white lace dress by Ermanno Scervino
«Made in Italy è qualche cosa di immortale» (“Made in Italy is something immortal”) – Ermanno Daelli